Rahel Heinecke

Culture, Bias, Inclusion, Diversity, Equity, Belonging

I am fascinated with how our differences make us stronger. I strive to help others achieve this realization.

After working in the corporate world as a female Engineer for executive aircraft for 13 years, I discovered that I had a bigger passion that I needed to pursue in order to satisfy my calling. Having seen how communication within the many teams that I worked with affected a lot of the outcomes of a project and some that outright failed, I wondered if there could be a better way to address team communication. And a better way became visible to me after my husband, Mathew, and I opened and operated an Escape Room for several years. 


My husband and I are very different, in race, personality, gender, generation, religion, and culture. We opened an Escape Room because we have a passion for these games but also because we saw something we both recognized as our truth and that is games made us forget about our differences. We recognized the familiar pattern after seeing thousands of teams that played our rooms and did the same; stay focused on the mission to escape the room regardless of their differences. Hence the idea of MAXIMYZ started to take shape.


Mathew, also coming from engineering in the corporate world for over 20 years, fully experienced and understood the issues revolving around team communication. We saw the problem is not that there is no training for communication, this is an old problem with many attempted solutions. The problem is we train but we don't practice! You cannot gain muscle from 1 week of training. But furthermore, learning disguised as fun produces better results. Teams need to understand how to speak to diverse personalities, how to create and maintain a psychologically safe environment, how to communicate with people who are different than them...and that is just to name a few.